HOW WE WOULD WORK TOGETHER
Hiring an independent freelance graphic designer can be confusing. This is a rough guide as to how I would work with you.
S T A G E 1
If you like the look of my services and think we would work well together, and require a quotation please initially email me details of what it is you are looking for. I usually respond with a few additional questions that will help me provide an accurate quote. Alternatively give me a call to discuss a project.
If you are happy with the quote and want to proceed, this is a rough guide to what happens next.
S T A G E 2
Every design job starts by compiling a detailed brief defining the objectives. It includes an overview of your company, your target market and competitors. Tear sheets of any existing material or web sites you like the look of or don’t, along with your own sketches are useful.
Does the logo/design want to be visually modern, classic, affordable, exclusive, dynamic, serious or fun etc.
Will the project include photography, if so, is it from a stock library or a commissioned shoot? How about illustration?
S T A G E 3
Once your brief has been thoroughly digested, research completed and a strategy is clear and focused, then the wheels of creativity are unleashed.
The knowledge gained about your company is infused with my own expertise, experience, intuition, influences and the creative process begins to twirl and I produce design solutions.
I’ll initially brain storm as many ideas as I can, whittle them down, build them up again until I have a set of solid design solutions I am proud to present to you.
S T A G E 4
I will email these initial designs to you in PDF format, and will explain my ideas and reasoning. You feed back your amendments or which design you are already in love with or would like to develop further.
I continue the design process. Normally a design will reach a point now where I feel it is working and I make a second presentation.
Occasionally we will agree that still further development is beneficial. Hopefully the next presentation has hit the spot and you are completely satisfied with the final design.
S T A G E 5
Once you have approved the final designs via email and the agreed fee is paid, I then send you a high-res PDF with bleed and crop-marks ready to be sent to a professional printer, along with a range of electronic file types, depending on your needs.
I can put you in touch with a tried and tested printer who will give you a quote, or you can organise your own printing from the supplied files.
Answers to a few questions I get asked